More than just an award, the historic double victory at the World Travel Awards (WTA) 2025 marks a strategic turning point, paving the way for Phong Nha – Ke Bang National Park, a UNESCO World Heritage Site, to enter a new era of growth and recognition on the map of luxury travel in Asia and beyond.

A Proud Double Win at WTA 2025

Hong Kong (China), October 13, 2025 – In the solemn atmosphere of the World Travel Awards 2025, the name Phong Nha – Ke Bang was called out twice with pride. Surpassing many strong contenders from across the continent, Vietnam’s representative triumphed in two prestigious categories:

 - Vietnam’s Leading Nature Destination 2025

 - Asia’s Leading National Park 2025

This recognition is not only a milestone achievement but also an acknowledgment at the highest level of the park’s outstanding natural value and the relentless efforts of Quang Binh Province in preserving and developing this priceless natural heritage. The awards were received by Mr. Pham Hong Thai – Director of Phong Nha – Ke Bang National Park Management Board, along with representatives from the Quang Binh Provincial People’s Committee and affiliated departments.

From a Hidden Gem to a Leading Brand of Asia

Being honored by the WTA at both national and continental levels marks a historic breakthrough. More than a trophy, it serves as a “golden seal” of quality and prestige, influencing the perception and decisions of travelers worldwide. Once known as an untouched paradise attracting adventure lovers, Phong Nha – Ke Bang now steps into the realm of Asia’s premier destinations, ready to welcome high-end travelers. Attracting high-quality visitors: International tourists, especially from Europe, the U.S., and Australia, will now view Phong Nha – Ke Bang not just as a “hidden gem” but as a must-visit destination in Asia, offering authentic, sustainable, and world-class experiences. 

Opening doors for strategic investors: This recognition acts as a “passport” for global hotel groups, eco-resort developers, and luxury tour operators. The future of Phong Nha – Ke Bang will see exclusive expedition tours, eco-luxury resorts, and wellness retreats nestled in nature.

Redefining tourism products: Quang Binh now has the opportunity to shift from “selling tickets” to “selling experiences.” New tourism products will focus on depth – expert-led cave expeditions, survival training in the jungle, professional landscape photography tours, and healing retreats in peaceful natural settings.

Achievement Comes with Responsibility

In his speech at the ceremony, Mr. Pham Hong Thai, Director of the National Park, shared: “This award is not the destination but a new beginning. It is both an honor and a great responsibility. We are committed to pursuing sustainable tourism development and preserving the park’s core values, so that every visitor can not only admire its natural beauty but also feel our deep respect and love for this land.”

A Well-Deserved Recognition for Continuous Efforts

The double victory at WTA 2025 is a well-deserved recognition of the dedication and perseverance of the entire Phong Nha – Ke Bang National Park team in protecting its pristine values, promoting sustainable tourism, and advancing digital transformation to bring Vietnam’s natural beauty closer to the world. This achievement also aligns perfectly with the strategic vision of Quang Binh Province, which identifies tourism as one of its four key economic pillars — aiming to establish Phong Nha – Ke Bang as both Asia’s adventure tourism hub and a model for green, sustainable tourism that harmonizes people and nature.

A New Dawn for Vietnam’s Tourism Star

The historic “double win” at the World Travel Awards 2025 marks the beginning of a promising new chapter. Phong Nha – Ke Bang is no longer a hidden treasure — it has become a shining star of Asian tourism, ready to reach new heights on the global stage.